WEEK THREE / GREAT DESIGN THROUGH GREAT TYPOGRAPHY / CE 1443 / continuing education / summer 2006
typography resources
designing with type
counter space
typographica
typolis
typography online
FUSE
fonts online-fuse
Herb Lubalin
House Industries
WORD FORM AND FUNCTION
OBJECTIVE: To discover how the expression of the meaning of a word can be enhanced by letterform and letterspacing alterations and by composition in the visual field. Samples below courtesy of Designing With Type.com
OUT OF CLASS
Assignment: Select two or three letters with which to create three logos ranging from conservative, where legibility is important, to outrageous, where the visual impact is paramount. Consider the effectiveness of each. Although the choice of typefaces is optional, I suggest you start with the five classic faces. Color is restricted to only black.
The chosen letters should represent something, such as a service or a product, or even your initials.
Try three treatments: One with a very conservative look. One experimental and one outrageous.
IN CLASS ASSIGNMENT: PHOBIAS | Choose a phobia from the list below, or find another phobia that interests you and typographically illustrate that phobia. I would like three finished treatments.
These should be produced using type. Using all the elements of designing with type to illustrate or express the concept.
You must build the design around the name of the phobia. In a smaller, secondary size somewhere in the composition include the definition. The definition should be readable. These can be Illustrator or Photoshop, roughly 640x480 points. use a different phobia for each treatment.
SAMPLE COPY:
acousticophobia an abnormal fear of noise
acrophobia an abnormal fear of heights
algophobia an extreme fear of pain
androphobia an abnormal fear of men
anemophobia an abnormal fear of wind
anthrophobia an abnormal fear of people
aphephobia an abnormal fear of touching or being touched
ataxiophobia an abnormal fear of disorder
autophobia an abnormal fear of being by oneself
bogyphobia an abnormal fear of demons or goblins
catoptrophobia an abnormal fear of mirrors
claustrophobia an abnormal fear of confined spaces
diplopiaphobia an abnormal fear of double vision
entomophobia an abnormal fear of insects
gynephobia an abnormal fear of women
hagiophobia an abnormal fear of saints and the holy
hamartophobia an abnormal fear of sin
isopterophobia an abnormal fear of termites
merinthophobia an abnormal fear of being bound
ochlophobia an abnormal fear of crowds
ommatophobia an abnormal fear of eyes
phobophobia an abnormal fear of fearing
xerophobia an abnormal fear of dryness or dry places